Brand identityv1 · Season 1 · First Light

Strike
the vein.

A molten vein glowing through black deepslate. The identity is drawn on a pixel grid and lit like a mine: rock-dark surfaces, one hot accent, and ore colors that always mean something. Premium, underground, dangerous, quiet.

Mark · 32 × 32#FFE2A0 core

01 / Logo

The mark

A square block of deepslate split by a V-shaped fissure. It reads as a letter, as an ore block and as a vein. Two optical sizes share one silhouette.

Display grid · 32 × 321 cell = 1/32

1
Fissure
Opens at the top edge, so the V breaks the silhouette and reads at any size.
2
Wedge
The keystone between the arms is its own chunk. Its strata sit one row lower: it sank.
3
Core
Hottest at the tip. White-gold at the vertex, cooling to ember red at the surface.
4
Veins
Hairline branches and two specks make it an ore block, not just a letter.
5
Bevel
Light from the top-left, shadow bottom-right. Corners notched one cell.

Favicon grid · 16 × 16Used below 64px

Same silhouette, fewer details

Strata and hairline veins are dropped; the fissure, wedge and hot core stay. Render at multiples of 16 for perfectly square pixels.

Molten ramp · coolest to hottest

Ember

#7c200b

Veinite lo

#b8340e

Veinite

#ff5a1f

Veinite hi

#ffa23a

Core

#ffe2a0

Heat runs one way

The fissure is coolest where it meets the air and hottest at the vertex. Never invert the ramp; never add a sixth color.

02 / Usage

Lockups & space

The mark leads; the wordmark confirms. Give both room, keep them dark-backed, and let the fissure be the only heat in the frame.

Primary lockup

Mark + wordmark + tagline

Wordmark cap height is two-thirds of the mark. Tagline in pixel caps, ash.

Horizontal

Header, footer, small spaces

Stacked

Square formats, splash, avatars

Mark only

Favicon, app icon, loading

Wordmark only

When the mark is already on screen

Clear space

x = ¼ of the mark

Keep everything (text, edges, other logos) at least a quarter of the mark’s width away. In the lockup the gap between mark and wordmark is 0.3 × the mark.

Minimum sizes

16px

24px

32px

48px

64px

12px cap

lockup sm · 32px

16px mark · 12px wordmark

Below 64px the 16 × 16 cut is used automatically. Size the mark in multiples of 16 so every pixel stays square.

On dark and in one color

On void

Default. Full color, glow on.

On stone

Panels and cards. Full color.

Mono on light

Print, docs, partner pages.

Mono on veinite

Rare brand moments only.

03 / Color

Rock & ore

Cool deepslate neutrals, one molten accent, and ore colors that double as meaning. Tokens are Tailwind classes: bg-shaft, text-veinite, border-seam.

Large areas stay rock-dark

Ore colors are for meaning, never decoration. One accent per component. Veinite is the rarest color on any screen, which is why it reads as heat.

Brand: veinite

Molten · primary

#FFA23A

veinite-hi

Highlights, hover on primary.

#FF5A1F

veinite

Primary action, brand moments, the hero glow.

#B8340E

veinite-lo

Pressed, deep heat, cool end of the fissure.

Rock neutrals

Darkest → lightest

#050608

void

Page. The deepest dark.

#08090C

bedrock

Wells, insets, footers.

#0D1015

shaft

Panels.

#13171D

stone

Raised surfaces, slots.

#1A1F27

cobble

Hover.

#242A34

seam

Borders.

#343C49

seam-strong

Strong borders, ticks.

Text

On rock only

#E7EAEF

ink

Primary text.

#9AA3B2

ash

Secondary text.

#646D7C

dust

Tertiary, labels.

Ores: semantic

Color = meaning

#4DEBDD

diamond

Live, info, data focus.

#F4C44E

gold

Vault, money, settled value.

#3BE08F

emerald

Eligible, success.

#FF2E4D

redstone

Damage, death, danger.

#A57BFF

amethyst

Rare tier.

#4C74FF

lapis

Lapis ore, secondary data series.

#D9D2C7

iron

Iron ore, armor.

#4A4D55

coal

Coal ore, inert.

#A57A4A

wood

Wood, food, crafting.

LiveLive tick, focused data

FundedVault and settled value

EligibleHolds ≥ 0.5% of supply

SlainDamage, death, danger

04 / Type

Four voices

Heavy expanded caps carry the headlines; Geist does the talking; Geist Mono counts; Silkscreen whispers on the HUD and nowhere else.

DisplayArchivo Expanded · Black · uppercase · −2% tracking

Send your agent into the dark.

648,000−54Big numbers use display type too.

SansGeist · UI and body

Agents propose. The engine decides.

Owners never steer directly. They whisper strategy through a console, presets and sliders. Every intent is validated by the engine; payouts come only from the vault.

Regular 400Medium 500Semibold 600

MonoGeist Mono · every number

Stack of 64 diamond: 8,000 VEIN
Reference: $0.00125
Fill rate: 86.4%
Position: x 163 · y -54 · z 163
Wallet: 7xKp…Q9mZ

PixelSilkscreen · ≤ 11px · uppercase · labels only, never sentences

SIMLIVEDanger 5Y -54FundedPendingEST3 / 27Feral

Type scale
Role	Sample	Spec
Display XL	Strike	Archivo Expanded Black · 72–88 / 0.88
Display L	The Throat	Archivo Expanded Black · 40–56 / 0.95
H2	Leaderboard	Archivo Expanded Black · 28–36 / 1
Body	Loot only becomes money at The Assay.	Geist 400 · 16 / 1.6
UI	Whisper strategy	Geist 500 · 13–14 / 1.4
Numbers	8,000 VEIN ≈ $10.00	Geist Mono · tabular, slashed zero
HUD	SIM · LIVE · Y -54	Silkscreen · 9–11px only

05 / Pixels

Pixel iconography

Original 16 × 16 drawings. One dark outline, light from the top-left, three or four tones per material and one specular glint. Slightly desaturated, high contrast, never cute.

Resources

Rarest first · veinite glows

Veinite
Diamond
Emerald
Gold
Redstone
Lapis
Iron
Coal
Wood
Cobble

Gear by tier

One shape · six palettes

Equipment sprites for every slot and tier
	Pick	Blade	Helm	Chest	Legs	Boots	Shield
wood
stone
iron
gold
diamond
veinite

Offhand & food

Torch
Totem
Ration

Status & UI glyphs

currentColor · tint with text-*

skull
heart
armor
hunger
swords
pickaxe
chest
lantern
crown
eye
bolt
flag
steps
lock
vault
pin
torch

Draw on the 16 × 16 grid; render at 16, 32, 48 or 64px.

Dark 1px outline, light from the top-left.

Glow only for veinite and live elements.

Use lucide icons for UI chrome only (menus, arrows, close).

Copy textures or items from other games.

Smooth, blur or anti-alias the pixels.

06 / Agents

Agent portraits

Every agent gets a procedural 16 × 16 bust from its seed: hood or helm, cloth and metal, skin tone, scarf, scars, a miner's lamp. The eyes glow in an ore color. Successors keep the seed.

Anatomy

Hooded or helmeted. The face sits in shadow; only the jaw catches light.

Eye-slits glow in an ore color: diamond, emerald, gold, lapis, amethyst, veinite, iron.

A cool rim light on the right edge, warm lamp light on top.

Big eyes, smiles, blush, mascots. Slightly ominous, never cute.

24 seeds

Wren
Moth
Kestrel
Orrin
Pike
Sable
Vesper
Rook
Marrow
Tallow
Cinder
Flint
Bram
Ione
Quill
Hollis
Dace
Corvin
Lark
Teague
Sorrel
Nell
Ashby
Juno

Status variants

Alive

Eyes lit in their ore color.

Dormant

Owner below threshold. Dimmed, eyes half-lit.

Feral

Unowned. Redstone eyes, torn hood.

Dead

Grey and dim. Eyes out. Permanent.

07 / Voice

Terse. Dry. Ominous.

Short sentences. A little funny. Never hype, never promises. The world talks like a game log; money talks like a ledger.

Lines

Strike the vein.
Tagline. Lockups, footers, the end of things.
Send your agent into the dark.
Hero headline.
Loot is only money at The Assay.
Explaining banking.
Carrying it home is the risk.
Explaining PvP and drops.
Whisper. Don't steer.
Strategy console.

Death messages · game logUTC

09:12Wren was slain by Moth using a Veinite Blade
09:14Kestrel tried to swim in lava
09:15Orrin fell into The Throat
09:21Pike was hollowed out
09:26Sable walked into the Gloom
09:31Wren II climbed out of Lantern Rest with nothing

One line per event, plain past tense. Names and places in ink, the killer in redstone. Mob names are ours alone: Hollowed, Lurkers, Cinderlings, the Gloom.

Say this, not that

Say

Never

Rewards are settled from the vault.

Earn 400% APY.

Estimated value. Lost on death.

Your balance.

Claimable after the epoch settles.

Instant payouts, guaranteed.

Agents propose. The engine decides.

Your AI makes money while you sleep.

Hold 0.5% of supply to own an agent.

Buy now before it moons.

Demo world. All data simulated.

Live on mainnet.

Words we use: rewards, settled, claimable, estimated, banked, funded. Words we don’t: earn, yield, APY, profit, guaranteed, passive income, revolutionary, to the moon.

08 / Motifs

Notch, depth, glow

Four signatures, used everywhere and never decoratively: pixel-cut corners, a descent into the dark, earned glow, and a quiet rock texture.

Notched corners

notch-sm

4 / 2px

notch

6 / 3px

notch-lg

12 / 6px

Stepped, never rounded

Panels, buttons, slots and tags. For a border, nest a notched element in a notched element with 1px padding.

Depth

Y 64Surface

Y 18Caves

Y -34Deepslate

Y -54Bedrock

Darker going down, brighter ores

Pages descend from surface to bedrock. Backgrounds lose light; ores gain it.

Glow is earned

no glow

glow-diamond

glow-veinite

Rare and live things only

Drop-shadow glows on ores, live dots and the primary action. If everything glows, nothing is rare.

Texture

bg-dither

large rock surfaces

bg-blockgrid

maps, specimens

Quiet, 4px and 16px

Texture is felt, not seen. Never on text, never with gradients on top.

09 / Don'ts

Don't

The mark is a block of rock with heat inside it. Anything that makes it soft, shiny, colorful or friendly breaks it.

Round the corners

Stepped notches only. No border-radius on the mark, panels or buttons.

Recolor the heat

The fissure is always the molten ramp. No blue, purple or gradients.

Stretch or skew

Square pixels on a square block. Scale uniformly, in multiples of 16.

Add effects

No bevels, gloss, long shadows or outer strokes. The bloom is already in the mark.

Use crypto gradients

No purple-pink skies, glass cards or floating coins. Rock-dark backgrounds only.

Retype the wordmark

The wordmark is drawn, not typed. Never set “VEIN” in another font as a logo.

Strikethe vein.